Teaching Mac Makeup Techniques For Marketing

Categorized: fashion | 1 comment

The real challenge when a young lady starts to wear Mac makeup is to learn how to apply it. Or in other words, learning Mac makeup techniques that work for her to apply whatever makeup she has chosen as a look that is both age-appropriate and event appropriate.

Especially in the beginning most likely she will need help and it’s one of the advantages of Mac makeup has over other competitors. The help that she needs is available to her through the local Mac makeup boutiques often times located inside a large department store. Because this help is available to apply makeup for her and show her how to apply for herself, they endear themselves to this new consumer.

It is a very effective marketing technique because besides endearing themselves to this new user of their product they also are able to demonstrate in a proper way and at the same time show her how to make their makeup look the best.

Anytime someone goes into the Mac makeup boutique stores they find ready and willing makeup artists that are professionally trained to both listen to the client to find out what their needs might be and also help them choose the particular products that might be best for them as well as colors that might work for particular events or outfits she has chosen.

The stores will go as far as even making appointments on the day of special events to do a young lady’s makeup so that it is especially pleasing at a critical time. At these critical times our thoughts can be used in ways to emotionally lock-in the client by causing them to have a positive experience within in their minds where there could be a fair amount of anxiety. This anxiety is relieved by the makeup artist.

So Mac makeup has used teaching their clients Mac makeup techniques as a marketing tool to not only sell their products but also endear their clients by being a stress reliever at critical times. In this author’s opinion this could be one of the most powerful marketing techniques that Mac has.

Other articles of interest include topics: long eyelash extensions, make up storage, wedding makeup, MAC makeup.

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MAC 5 assorted/various dazzle eyeshadows, shades of pearl, silvers, and black. 

Palette comes with brush and mirror

Classic Eyes Orange-red aluminum compact with an embossed snakeskin pattern.
Coated in a glossy resin. Finished with a faux jewel. 213SE Brush with black handle and ferrule. 

Young Thing : Light creamy peach
In Awe Intense black with gold pearl
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Amourously : Frosty antique gold
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Awaken : Frosty light green with golden pearl

Buy MAC Mascaras – MAC Plush Lash Plush Black. How-to-Use: Apply mascara to clean and dry lashes. Begin with 2-3 coats and keep applying until the desired lash volume, length and separation is achieved.
Buy MAC Eyeliners – MAC Fluidline Eye Liner Gel Blacktrack. How-to-Use: If using an eye pencil, sharpen for optimal use. For both an eye pencil and liquid eye liner, close eyelid and slightly pull eye outward. Begin lining at base of the inner eye and follow to the outer eyelid, keeping the liner as close to the eyelashes as possible.
NC25, Powder Plus Foundation

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  1. Pingback by Mixture of Madness Brain Trust » Learn How to Apply Eyeshadow?

    [...] articles of interest include topics: mac makeup, long eyelash extensions, make up storage, wedding [...]

    on January 6, 2011 at 5:53 pm